Mass media has significantly changed our cognitive pattern. This is very apparent in our daily lives and our surroundings today. It is strongly agreed that people’s ideology is massively influenced by TV, Radio & Newspaper. This will be proven by analysing boa these mediums have shaped people’s ideas about lifestyle and habits.
To begin with, mass media constantly bombard people with adverts, world news, trends, and fashion etc. The viewers get captivated and try to imitate that. For instance, TV & newspapers often cover the lifestyle of celebrities in a jazzy manner and consequently most youngsters try to act, dress and talk like them. This example clearly show the influence of mass media is constantly changing our lifestyle and perceptions. Thus, mass media plays a great role in shaping one’s ideas.
Moreover, many people rely on weather prediction of mass media so that they can dress accordingly. For example, Melbourne city is well known for its capricious climate. So to hedge against the risk people check weather predictions before going out. Thi, habit of checking weather conditions is a clear example of impact of mass media as well as our growing dependence on it. Thus, TV, radio and newspapers have contributed in moulding people’s habits.
This analysis prove the influence of various mass mediums in altering people’s lives. In a nutshell, there is strong positive correlation between mass media and people’s ideology. It is expected that’s these channels will dominantly keep influencing human thinking.