Marketing strategy for some companies offers and discounts, for some it is reputation. Should consumer goods companies concentrate special discounts and offers to promote their products or they should focus on reputation? What do you think is more important? (here they are asking our Opinion)

Marketing offers and discounts
Should marketing for consumer goods companies like clothing and food focus on reputation or on short term strategies like discount and special offers? Why?

Marketing strategy plays a crucial role in the growth of a firm. Many companies face this moot question, whether to focus on offers and discounts or to build a stronger reputation. I would advocate investing in special discounts and offers at regular intervals. This will aid in grabbing the attention of more consumers and foster the company’s turnover periodically.

To begin with, companies have to spend on advertising to promote special offer campaigns. For example, when Nestle promotes its Maggie noodles at a special discounted price, it will attract more buyers than its standard price advert. This proves that Nestle will not only promote their product but also build a reputation in the market.

Moreover, short-term discounts can boost up revenues of the company. Take, for instance, Startups usually hit the market hard with weekly or monthly offers. This strategy generates excess revenues for that short period. This example evidently shows that special offers can effectively contribute to the growth of a company. From this, it can be said that the former strategy can kill two birds in one shot.

 

In a nutshell, concentrating on discounts and offers strategy will reap more benefits as it also contributes to the publicity of the companies. Thus, it’s in the best interest of the company to promote its products in this manner. Therefore, I strongly believe the adoption of this strategy will lead to expeditious progress.

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5 thoughts on “Marketing strategy for some companies offers and discounts, for some it is reputation. Should consumer goods companies concentrate special discounts and offers to promote their products or they should focus on reputation? What do you think is more important? (here they are asking our Opinion)

  1. I want this essay’s simple answer with conclusion.My Email Id is krishnasoni95952gmail.com
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  2. Marketing strategy plays a crucial role in the growth of a firm. Through out the period we have seen different companies trying different marketing strategies to launch a product or improve their sales, but I believe focusing on the company reputation is long team solution, we can discuss the reasons in detail, in the upcoming paragraphs.

    I don’t disagree on the fact that discounts and promotions are an easy way to attract large number of customers, and any new company or a new product should definitely need that reach. But it will just bring the temporary customers. If we want to focus on repeated customers we should really focus on the quality of the product,and with this promotions and discount strategy we might need to compromise the core product quality.

    Most of the premium companies believed in their reputation rather than promotion and discount, which earned them the market position. For example companies like Apple or BMW believed in quality and that was paid them the trust from people which will give repeated customers.

    In a nutshell, I like to conclude that discounts and promotions might bring the new customers, but to retain them building reputation is the right marketing strategy.

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